Working as a Senior Graphic designer at Springworks, I lead a team of four designers specializing in social media creatives, communication designs, landing pages and assisting UI/UX designers with the product aesthetics. Working closely with the marketing & product development team, I provide a graphic designer’s perspectives in the decision-making pipeline. At Springworks I’ve developed design systems for SpringRecruit, SpringVerify, SpringRole and Springengage, which are HR based SaaS products. I’ve also worked on creating brand identity and related marketing materials for the company’s Trivia and Engagewith where in the google ad banners I created for Trivia received 2.5x the average CTR. Working with teams brings out the best in me and coaching younger talent has helped me better my own capabilities.